Role: UI Designer // Graphic Designer // Website Designer
Tools used: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, adobe premiere pro, adobe lightroom, WordPress, klaviyo, filmora, canva
Liesie’s Bakery has been my hobby and baby for the past 3 years. I design and create luxury wedding cakes for clients in the West Midlands, England. Although I have now hung up my baking hat to pursue my graphic design and UX/UI design career, I poured a lot of love and effort into Liesie’s Bakery.
Because of my unique skillset, I designed all graphics for the business myself, as well as the website, labels, logo’s, and any other designs that needed to be created.
Branding Guide + website design
Logo, Typeface, colour palette, Image style + e-commerce user interface design for website
I created the e-commerce site using WordPress. It serves as the main portfolio for couples to view pictures of cakes and past work. It also features cake tasting boxes which can be ordered directly online and contact pages to get in touch easily.
Print design
Social media content design
Moodboard Design
I created moodboards and a blog for couples to find inspiration for their wedding day. I also created and maintained social media account and was responsible for designing print-ready designs such as business cards and flyers.
Label design & Email Signature Design
Designs also included label designs and email signature designs.
I also created email newsletters using Klaviyo.
In 2022, I decided to give my business and brand an upgrade. I changed the name to The Rosy Cake Co and built an entire new website.
