Responsive E-commerce website + Cake Portfolio for potential clients

The Rosy Cake Co is an award-winning luxury wedding cake baker based in the Midlands, England.

The first step in this project included logo design, colour palette development and brand guide creation.

Logo Design

Colour palette

Image Style & Photography

After the initial designs were finalized, I moved on to a photoshoot were I shot various products on the same deep red background to give the photography some cohesion. Here are some examples of my favourite photographs from the shoot.

Information architecture – Website

E-commerce Website

After the photoshoot I started building a WordPress e-commerce website that was based on UX and UI principals and design ethics.

The website is easy to navigate and screen reader friendly. It also makes it very easy for users to contact the business and features price guide and portion guides for the cakes.

The website is linked to Klaviyo, offering users a discount on their first purchase.

The website is mobile friendly and navigates well on a smaller screen.

Print Projects

Further, this project involved designing print-ready files. I designed business cards as well as flyers for The Rosy Cake Co.

Social media Content Creation

I also created some social media content for The Rosy Cake Co. This included content for Instagram as can be seen below.

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